Our mission is simple: the right mortgage, without the stress.
Traditional mortgages are stressful and slow, with brokers who don’t always put you first.
We’re different. Our award-winning digital platform makes it seamless, paperless, and simple.
We’re fee-free, focused on finding you the most suitable mortgage, and here with real expert advice 7 days a week.
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Established in 2011
Heron Financial began in September 2011, founded by Matt Coulson and Warren Harrocks. From day one, their vision was clear: put people first and raise the bar in mortgages and protection.
By building lasting relationships and earning trust, the business grew through word-of-mouth referrals, now backed by thousands of five-star reviews on Trustpilot and Google.
With technology at the heart of the operation, Heron Financial has become one of the UK’s leading Mortgage and Protection firms.
What We Believe In
Our Mission
We believe financial advice should empower, not overwhelm. That’s why we put education at the heart of everything — helping individuals, families, and professional partners make confident, future-focused decisions about their financial well-being and environmental impact.
We offer accessible, fee-free advice across mortgages and protection, operating 7 days a week, and supported by award-winning technology. We’re committed to growing our team through hands-on training, and we share our expertise freely with clients and partners alike.
We’re a Certified B Corporation (B Corp), meeting high standards for social and environmental impact. Through Effective Home, we help you retrofit to cut energy use, carbon and running costs. And in 2025, we’ll plant a tree for every mortgage we complete.
Meet Our Team
Management Team
Matthew Coulson
Founder
Adrian Sutcliffe
Sales Director
Emma Migliorini
Operations Director
Jodie Carroll
Protection Team Manager
Zoe Jones
Advice Quality & Lender Process Team Manager
Brennan Goodwin
Mortgage Operations Manager
Mortgage Advisor Team
Aidan Broom
Senior Mortgage Advisor
Dalia Khadir
Mortgage Advisor
Don Scott
Mortgage Advisor
Joshua Johnstone
Senior Mortgage Advisor
Kane Powell
Senior Mortgage Advisor
Callum Fitzgerald
Mortgage Advisor
Owen Yeung
Mortgage Support Specialist
Gisel Gil
Mortgage Advisor
I joined Heron Financial in 2025, having been in the mortgage industry since 2021, bringing my enthusiasm for making the mortgage process as straightforward as possible. I’m committed to delivering whole-of-market advice with transparency and care, ensuring your financial goals align with a sustainable future.
Outside of work, I like to spend time with my family. I’m a proud Newcastle United season ticket holder, cheering on the Magpies at St James’ Park. I also enjoy going to see live bands, particularly Britpop/indie music.
Gary Holmes
Mortgage Advisor
Rachel Lewis
Mortgage Support Specialist