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Mortgages
Mortgages

What Does A Mortgage Broker Do?

Matt and Richard introduce the company and explain the role of a mortgage broker.

What does a mortgage broker do?

I could mention lots of things that a mortgage broker does in terms of making applications and dealing with lenders, but the most important thing from a client perspective is getting advice.

You might not be aware that if you’re dealing directly with a lender or a limited panel mortgage broker, you might not get much advice. A lot of the decision-making is really on you, which can be quite daunting.

But as an advisor with a comprehensive range of mortgages, we give you advice and, of course, we walk you through that journey and the most suitable products. We’ll take you through the application process and deal with the lender on your behalf, keeping you updated throughout.

What’s the difference between going to a mortgage broker like Heron Financial versus your local high street lender?

I’m not sure if anyone’s been in a bank branch recently, but it’s one of the most depressing places you can possibly go. You’d need a lot of time to trawl down to your local branch and get the information you need, and obviously if you bank with Halifax, for example, they’re not going to tell you about the deals next door at Barclays.

A broker will always work for you. We’re looking to get your mortgage paid off as fast as possible. I’d always want the money in my client’s pockets rather than the bank’s pockets, so our advice is focused on keeping costs down.

Criteria is also a huge factor. If you go to a lender they may only talk to you about their products and their criteria. A broker could look across the whole market and structure things specifically for you.

For example, if you can’t borrow the amount you want to borrow, your bank may not offer a guarantor setup – or what’s often called a Joint Borrower Sole Proprietor mortgage. Brokers offer lateral thinking around how to help you get the right outcome. A bank is fundamentally just selling you their products whereas you are our client and your needs come first with us.

What services does a mortgage broker offer?

As things stand, things are improving [podcast recorded in June 2024]. We’re seeing more products land every single week. But that brings complexity with it, and lots of decision making.

As well as having to look at lots of different lenders, there are also schemes we need to explore – for example, the Own New scheme, Shared Ownership and Discount Market schemes. Your broker is going to assess these and give you the right options. We’re also then going to get into the nuts and bolts of the mortgage process.

We will arrange an Agreement in Principle, getting you a certificate to present to an estate agent – or a house builder, if you are buying a new build. That’s often a prerequisite, these days.

And, beyond that initial process of getting you that mortgage and getting you into your home, a good broker will stay in touch with you and periodically review your situation. We’ll talk to you about your remortgage when that’s due in a few years time, and again repeat that process of looking at the market as a whole – not necessarily sticking with one particular lender.

There are also other services such as advice on life insurance, income protection and critical illness cover. You might not have had that conversation before. So it’s not just about the transaction and your goal of getting the mortgage paid off as soon as possible. We could also extend out to potentially buy investment properties or other things.

We’re seeing a lot of debt consolidation at the moment under the cost of living squeeze. More people are looking at consolidating debts onto a mortgage and a broker is really well placed to advise you. We don’t just put all your debts onto the mortgage: sometimes that makes sense, and sometimes it doesn’t.

If you’ve got money on 0% credit cards, for example, it makes no sense to consolidate that. We could even look at alternative forms of finance. Would a personal loan actually fill the gap rather than paying every debt over the long term?

Banks are reluctant to get involved in the more complex areas of advice, but this is where a broker will really hold your hand. It’s about what’s right for you, not for the bank.

When should I see a mortgage broker? Is there a specific time in that process?

As soon as possible. If you’re looking at moving, talk to us as early as you like in the process. It’s just so important to understand what you could do.

I’ve been a broker for 20+ years now and the two most commonly asked questions are ‘how much can I borrow?’ and ‘how much is it going to cost?’ We deal with that straight off the bat.

If you already have a property, typically we’ll pick up with you around six months from your product ending. That’s the earliest point at which you could refinance, and we’ll advise you depending on the market conditions at that time. If you’re looking at doing some home improvements or debt consolidation, just come to us. We could at least show you what’s possible so you can make an informed decision. 

Speak To An Expert

Our key aims are to fully understand what you are looking to achieve, create a solution tailored to your needs, deliver results through an excellent service and build a relationship for life.

Does it cost for an initial consultation with you?

It costs nothing which I think is a real unique selling point. There are brokers in the market that charge – that’s their prerogative. But we believe really strongly in accessibility, so that initial consultation is free and we’re free thereafter. We get paid by the lender. You could call it a success fee, really.

Ultimately, if we don’t do our job right, we don’t get paid. Unless we do what we say we’re going to do and give you the advice you need and get you the keys or the mortgage at the end of it, we’ve wasted everybody’s time. So it’s completely free.

Technology powers our business and we have a platform that clients can access to share documents securely, in a GDPR-friendly way that’s far safer than email.

We have Experian built into it, as well, so we make a really informed decision and give you the right advice that comes at no cost at all to you as the prospective client. There’s no downside to having that initial chat and exploring your different options.

What else do we need to know about getting a mortgage with Heron Financial?

We went down the technology route to maximise our time with clients. We use technology to make the whole process slicker, more accurate and give us more time to talk to people. It’s not an approach where you just access the platform and put all your details in. It’s quite the opposite.

In our industry some people are still working in the dark ages – literally with paper files. This leap forward means more accurate outcomes, more accurate decisions and ultimately the right terms available to you.

Credit score and credit footprint are just so important, and the beauty is that we deal with all of that so you don’t have to worry about it. So when we make a recommendation, a lot of detail has gone into it.

I’ve said it before and I’ll repeat it – a broker works for you, not the bank. We go to the market looking for the outcome that’s right for you, not what products we could shoehorn you into. It’s a very client led proposition and that’s a huge strength for us.

Tell us a bit more about how Heron Financial’s technology platform works?

Most people don’t want to talk to a near stranger about their national insurance number and address history. So we allow the technology to deal with that and the client can manage it in their own time, possibly in front of the TV at home with a glass of wine.

Then, when you’re on that Teams or Zoom call with the advisor, we’re talking about a house, the area and the mortgage. That could be an exclusive product from a specific lender. It might be a scheme that you could only access via a broker. That’s where the value is in the conversation.

We really strongly believe that that’s the best way to get an excellent outcome for our clients. You can check us out on Trustpilot and Google Reviews. Many of our clients now are coming to us because we’ve been recommended by a friend or a colleague. That’s the biggest advocate we could have – that people are shouting about our service.

We’ll continue to push the boundaries of what’s possible to make it as easy to deal with us.

YOUR HOME MAY BE REPOSSESSED IF YOU DO NOT KEEP UP REPAYMENTS ON YOUR MORTGAGE.

SOME BUY TO LET MORTGAGES ARE NOT REGULATED BY THE FINANCIAL CONDUCT AUTHORITY.