Cookie Policy

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What cookies Mortgage Advice Bureau use and why

Cookies are small text files, which often include a unique identifier that is sent by a web server to your computer, mobile phone or any other internet enabled device (“device”) when you visit a website. Cookies are widely used in order to make websites work efficiently and help provide us with business and marketing information to enable us to make informed decisions on the development of our websites.

We use the following types of cookies:

  • Essential – Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
  • Performance – Performance cookies help owners understand how the website is used by visitors. This information can then be used to improve the way the website works.
  • Preference – Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
  • Statistics – Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
  • Marketing – Marketing cookies are used to track visitors across websites. 

 

The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.

Name Description Purpose Type
.AspNetCore.Antiforgery.#Helps prevent cyber-attacks in relation to Cross-Site Request Forgery (CSRF) attacks.EssentialSession
.AspNetCore.Mvc.CookieTempDataProviderPreserves the visitor's session state across page requests.EssentialSession
_cf_bmUsed to distinguish between humans and bots. This is beneficial for the website to make valid reports on the use of their website.Essential1 day
_cfuvidThis cookie provides services including load-balancing, deliverance of website content and serving DNS connection for website operators.EssentialSession
_grecaptchaUsed to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.EssentialPersistent
_GRECAPTCHAUsed to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.Essential179 days
AI_bufferUsed to limit the number of server updates and helps the website to detect any duplicate server updates.EssentialSession
AI_sentBufferUsed to limit the number of server updates and helps the website to detect any duplicate server updates.EssentialSession
ai_sessionUsed to preserve the visitor's session state across page requests.EssentialSession
ARRAffinityUsed to distribute traffic to the website on several servers in order to optimise response times.EssentialSession
ARRAffinitySameSiteUsed to distribute traffic to the website on several servers in order to optimise response times.EssentialSession
AWSALBUsed to register which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience.Essential7 days
AWSALBCORSUsed to register which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience.Essential7 days
AWSELBUsed to distribute traffic to the website on several servers in order to optimise response times.EssentialSession
AWSELBCORSUsed to register which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience.EssentialSession
CookieConsentUsed to store the user's cookie consent state for the current domain.Essential1 year
optimizelyRumLBUsed to distribute traffic to the website on several servers in order to optimise response times.EssentialSession
rc::aUsed to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.EssentialPersistent
rc::bUsed to distinguish between humans and bots.EssentialSession
rc::cUsed to distinguish between humans and bots.EssentialSession
rc::fUsed to distinguish between humans and bots.EssentialPersistent
UMB_SESSIONUsed to store the domain prefix to determine whether it holds https or http URL properties.EssentialSession
currentDeviceUsed by the Affordability Calculator tool to support functionality.EssentialPersistent
shadowIdUsed by the Affordability Calculator tool to support functionality.EssentialPersistent
TrackersUsed by the Affordability Calculator tool to support functionality.EssentialPersistent
userIdUsed to identify users across devices and visits to optimize the chat-box function on the website.EssentialPersistent
pod-browser-idUsed to identify a user's browser and maintain their session state across visits.EssentialSession
_hjSession_#Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read.Statistics1 day
_hjSessionUser_#Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read.Statistics1 year
_hjTLDTestRegisters statistical data on users' behaviour on the website. Used for internal analytics.StatisticsSession
ai_userUsed by Microsoft to collect statistical usage and telemetry information. The cookie stores a unique identifier to recognize users on returning visits over time.Statistics1 year
hjActiveViewportIdsThis cookie contains an ID string on the current session. This contains non-personal information on what subpages the visitor enters – this information is used to optimize the visitor's experience.StatisticsPersistent
hjViewportIdSaves the user's screen size in order to adjust the size of images on the website.StatisticsSession
https://#_oeu#.#$$event_queueUsed as an A/B testing tool to test user-responses.StatisticsPersistent
https://#_oeu#.#$$layer_statesUsed as an A/B testing tool to test user-responses.StatisticsPersistent
https://#_oeu#.#$$session_stateUsed as an A/B testing tool to test user-responses.StatisticsPersistent
https://#_oeu#.#$$tracker_optimizelyUsed as an A/B testing tool to test user-responses.StatisticsPersistent
https://#_oeu#.#$$variation_mapUsed as an A/B testing tool to test user-responses.StatisticsPersistent
https://#_oeu#.#$$visitor_profileUsed as an A/B testing tool to test user-responses.StatisticsPersistent
https://www.mortgageadvicebureau.com_pending_eventsUsed as an A/B testing tool to test user-responses.StatisticsPersistent
optimizely_data$$pending_eventsUsed to make split-tests on the website, which optimizes the website's relevance towards the visitor – the cookie can also be set to improve the visitor's experience on a website.StatisticsPersistent
optimizelySessionUsed to identify a browser during a limited session.EssentialSession
optimizelyEndUserIdUsed to measure how selected users react to targeted changes to the website's content and functionality, in order to determine what variation is most efficacious in terms of converting users to customers.Statistics179 days
SHR_IDUsed to track visitors' navigation and interaction on the website for internal website-optimization. Contains a visitor ID.StatisticsPersistent
ub-emb-GUID#Used to register a unique ID that is used to generate statistical data on how visitors use the website.StatisticsPersistent
ub-emb-idEnables the website to make variations of their landing-page. This is used to minimize bounce-rates, which means that fewer users leave the page immediately.StatisticsPersistent
vuidUsed to collect data on the user's visits to the website, such as which pages have been read.Statistics399 days
#-#Used to track user's interaction with embedded content.MarketingSession
__Secure-ROLLOUT_TOKENUnclassified.Marketing180 days
iU5q-!O9@$Used to register a unique ID to keep statistics of what videos from YouTube the user has seen.MarketingSession
LAST_RESULT_ENTRY_KEYUsed to track user's interaction with embedded content.MarketingSession
LogsDatabaseV2:V#││LogsRequestsStoreUsed to track user's interaction with embedded content.MarketingPersistent
NIDUsed to register a unique ID that identifies a returning user's device, which is used for targeted advertisements.Marketing6 months
optimizely_data$$#$$event_queueUsed as an A/B testing tool to test user-responses.MarketingPersistent
optimizely_data$$#$$layer_statesUsed as an A/B testing tool to test user-responses.MarketingPersistent
optimizely_data$$#$$session_stateUsed as an A/B testing tool to test user-responses.MarketingPersistent
optimizely_data$$#$$tracker_optimizelyUsed as an A/B testing tool to test user-responses.MarketingPersistent
optimizely_data$$#$$variation_mapUsed as an A/B testing tool to test user-responses.MarketingPersistent
optimizely_data$$#$$visitor_profileUsed as an A/B testing tool to test user-responses.MarketingPersistent
optimizelyDomainTestCookieUsed as an A/B testing tool to test user-responses.MarketingPersistent
optimizelyOptOutUsed to collect visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.MarketingSession
Podium.MortgageMatcher.SessionIdUsed to store a unique session ID.Marketing1 day
remote_sidUsed for the implementation and functionality of YouTube video-content on the website.MarketingSession
ServiceWorkerLogsDatabase#SWHealthLogUsed for the implementation and functionality of YouTube video-content on the website.MarketingPersistent
TESTCOOKIESENABLEDUsed to track user's interaction with embedded content.Marketing1 day
umbracoEngageAnalyticsVisitorIdThis cookie allows for relating different page visits or sessions to the same visitor.Performance365 days
VISITOR_INFO1_LIVEUsed to estimate the users' bandwidth on pages with integrated YouTube videos.Marketing179 days
YSCUsed by YouTube to log statistics on what YouTube videos the user has seen.MarketingSession
YtIdbMeta#databasesUsed to track user's interaction with embedded content.MarketingPersistent
yt-remote-cast-availableUsed to store the user's video player preferences using embedded YouTube video.MarketingSession
yt-remote-cast-installedUsed to store the user's video player preferences using embedded YouTube video.MarketingSession
yt-remote-connected-devicesUsed to store the user's video player preferences using embedded YouTube video.MarketingPersistent
yt-remote-device-idUsed to store the user's video player preferences using embedded YouTube video.MarketingPersistent
yt-remote-fast-check-periodUsed to store the user's video player preferences using embedded YouTube video.MarketingSession
yt-remote-session-appUsed to store the user's video player preferences using embedded YouTube video.MarketingSession
yt-remote-session-nameUsed to store the user's video player preferences using embedded YouTube video.MarketingSession

How to withdraw consent to, control, and/or delete cookies

It is possible to remove cookies or block them from recording this information. You also have the option of blocking third party cookies only.

This option is generally found within the Options menu then Privacy section of your particular browser. Each browser is slightly different and constantly updating.

For more information consult the Help menu of your browser. The links below provide information on how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer’s website.

This information has been provided to show our commitment to legislation regarding cookie awareness so that you can understand what cookies we use and why we use them. This ensures transparency in the data collected on you.

Further information

https://ico.org.uk/for-organisations/guide-to-pecr/guidance-on-the-use-of-cookies-and-similar-technologies/

http://www.allaboutcookies.org

This policy was last updated 1st December 2025