Cookie Policy

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What cookies Heron Financial use and why Cookies are small text files, which often include a unique identifier that is sent by a web server to your computer, mobile phone or any other internet enabled device (“device”) when you visit a website. Cookies are widely used in order to make websites work efficiently and help provide us with business and marketing information to enable us to make informed decisions on the development of our websites. We use the following types of cookies:
  • Essential – Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
  • Performance – Performance cookies help owners understand how the website is used by visitors. This information can then be used to improve the way the website works.
  • Preference – Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
  • Statistics – Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
  • Marketing – Marketing cookies are used to track visitors across websites.
The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.

How to withdraw consent to, control, and/or delete cookies

It is possible to remove cookies or block them from recording this information. You also have the option of blocking third party cookies only.

This option is generally found within the Options menu then Privacy section of your particular browser. Each browser is slightly different and constantly updating.

For more information consult the Help menu of your browser. The links below provide information on how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer’s website.

This information has been provided to show our commitment to legislation regarding cookie awareness so that you can understand what cookies we use and why we use them. This ensures transparency in the data collected on you.

Further information

https://ico.org.uk/for-organisations/guide-to-pecr/guidance-on-the-use-of-cookies-and-similar-technologies/

http://www.allaboutcookies.org

This policy was last updated 13th October 2022

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The Legal Stuff

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Responsible Lobbying Statement

At Heron Financial, we are committed to transparency, integrity, and ethical business practices. As part of our dedication to responsible corporate conduct, we confirm that our company does not engage in lobbying activities at any level of government—local, national, or international. We do not participate in or support any direct or indirect efforts to influence legislation, regulation, or public policy for commercial advantage. Additionally, we are not affiliated with any third-party lobbying organisations or industry groups that engage in such activities on our behalf. This position reflects our values of accountability, sustainability, and social responsibility, and supports our commitment to the principles of the B Corp movement.

Human Rights Statement

We are committed to respecting human rights, as defined through international frameworks. Including the UN Guiding Principles on Business and Human Rights, the International Bill of Human Rights, and the International Labor Organisation’s Declaration on Fundamental Principles and Rights at Work. Respecting human rights is integral to our company’s purpose.

Our advice and guidance is completely free for customers to access, you’ll not pay us a penny.

The guidance and/or advice contained within this website is subject to the UK regulatory regime and primarily targeted at consumers based in the UK. For more please read our guidelines below: Your home may be repossessed if you do not keep up repayments on your mortgage. You voluntarily choose to provide personal details to us via this website. Personal information will be treated as confidential by us and held in accordance with the Data Protection Act 2018. You agree that such personal information may be used to provide you with details of services and products in writing, by email or by telephone. Heron Financial Limited is an appointed representative of Mortgage Advice Bureau Limited and Mortgage Advice Bureau (Derby) Limited which are authorised and regulated by the Financial Conduct Authority. Heron Financial Limited. Registered Office: 207 Cardinal Point, Park Road, Rickmansworth, Hertfordshire, WD3 1RE Registered in England Number: 07694062.

CookieConsent Used to store the user’s cookie consent state for the current domain Essential 1 year
FontsLoaded Used to keep track of special fonts used on the website for internal analysis. The cookie does not register any visitor data. Essential Session
rc::a Used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. Essential Persistent
rc::b Used to distinguish between humans and bots. Essential Session
rc::c Used to distinguish between humans and bots. Essential Session
test Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website. Essential Persistent
_dc_gtm_UA-# Used by Google Tag Manager to control the loading of a Google Analytics script tag. Statistics 1 day
_ga Used to register a unique ID that is used to generate statistical data on how the visitor uses the website. Statistics 2 years
_ga_# Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. Statistics 2 years
_gat Used by Google Analytics to throttle request rate Statistics 1 day
_gid Used to generate statistical data on how visitor uses the website Statistics 1 day
collect Used to send data to Google Analytics on user’s device and behaviour Statistics Session
_gaexp Used by Google Analytics to determine if the visitor is involved in their marketing experiments Marketing 19 days
_gcl_au Used by Google AdSense for experimenting with advertisement efficiency across websites using their services Marketing 3 months
_uetsid Used to collect data on visitor behaviour from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that they are shown the same advertisement. Also used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. Marketing 1 day / Persistent
SSID Used to register a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites. Marketing 1 year
test_cookie Used to check if the user’s browser supports cookies. Marketing 1 day